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	<title>New Media Mania</title>
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	<link>http://newmediamania.com</link>
	<description>One bloke&#039;s sporadic attempts to understand</description>
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		<title>How an Online Gamer Traded Points for Charity</title>
		<link>http://newmediamania.com/2012/03/how-an-online-gamer-traded-points-for-charity/</link>
		<comments>http://newmediamania.com/2012/03/how-an-online-gamer-traded-points-for-charity/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 04:08:42 +0000</pubDate>
		<dc:creator>David Gillbanks</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[audience involvement]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[FreePlayo]]></category>

		<guid isPermaLink="false">http://newmediamania.com/?p=15870</guid>
		<description><![CDATA[A unique new online game called FreePlayo has raised welcome publicity in its local market by offering its players the opportunity to trade their points for a children&#8217;s charity. As a result and thanks to the generosity of a FreePlayo player the Sanuk Day Care Center in Jomtien, Thailand now has a new colour printer / [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>All Eyes on Thailand &#8230; but not Via New Media?</title>
		<link>http://newmediamania.com/2010/06/all-eyes-on-thailand-but-not-via-new-media/</link>
		<comments>http://newmediamania.com/2010/06/all-eyes-on-thailand-but-not-via-new-media/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 11:49:08 +0000</pubDate>
		<dc:creator>David Gillbanks</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[censorship]]></category>
		<category><![CDATA[citizen journalism]]></category>
		<category><![CDATA[ireport]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[thailand]]></category>

		<guid isPermaLink="false">http://newmediamania.com/?p=15851</guid>
		<description><![CDATA[Thailand-based author Christopher G. Moore has commented on last night&#8217;s Foreign Correspondents Club of Thailand (FCCT) event &#8220;Thailand in the Eyes of Others&#8221;. Moore reports that both the all-Thai panel and the questioners in the audience completely ignored the role of new media in the recent troubles in Bangkok:- &#8220;The evening was mainly a Thai [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Coming in from the Cold: From Externalities to ‘CSR’</title>
		<link>http://newmediamania.com/2010/05/coming-in-from-the-cold-from-externalities-to-%e2%80%98csr%e2%80%99/</link>
		<comments>http://newmediamania.com/2010/05/coming-in-from-the-cold-from-externalities-to-%e2%80%98csr%e2%80%99/#comments</comments>
		<pubDate>Thu, 27 May 2010 07:22:45 +0000</pubDate>
		<dc:creator>David Gillbanks</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[crisis communications]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[externalities]]></category>

		<guid isPermaLink="false">http://newmediamania.com/?p=15834</guid>
		<description><![CDATA[Consumers and advocacy groups with unprecedented access to media as both receivers and transmitters are asking more searching questions about the economic, environmental, and social impacts of modern society, which economists have traditionally termed “externalities”. A simple question mark over an organization’s negative impacts can quickly escalate into a reputation management challenge. Thus corporate social [...]]]></description>
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		<title>Decision Making Over-Simplified</title>
		<link>http://newmediamania.com/2010/05/decision-making-over-simplified/</link>
		<comments>http://newmediamania.com/2010/05/decision-making-over-simplified/#comments</comments>
		<pubDate>Sun, 23 May 2010 14:53:10 +0000</pubDate>
		<dc:creator>David Gillbanks</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[AIDA]]></category>
		<category><![CDATA[AIUAPR]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[decision-making process]]></category>

		<guid isPermaLink="false">http://newmediamania.com/?p=15826</guid>
		<description><![CDATA[Any model, by its very nature, is a simplification of reality in order to aid understanding. Consumer decision-making models are no different. There are two commonly referenced decision-making models:- The general four-step model (five steps if one includes the decision itself; and six steps if one includes post-purchase evaluation) is as follows: Needs recognition; Information [...]]]></description>
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		<title>Branding: Almost Everything</title>
		<link>http://newmediamania.com/2010/05/branding-almost-everything/</link>
		<comments>http://newmediamania.com/2010/05/branding-almost-everything/#comments</comments>
		<pubDate>Sun, 23 May 2010 13:11:42 +0000</pubDate>
		<dc:creator>David Gillbanks</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing tactics]]></category>

		<guid isPermaLink="false">http://newmediamania.com/?p=15820</guid>
		<description><![CDATA[Brands are reputations: A brand bundles everything a person knows, perceives, and assumes about an organization and its products. Brands are also promises (or threats): A brand is a symbol in a person’s mind of the expectations s/he has in dealing with an organization or experiencing its products. Some would say that a brand is [...]]]></description>
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		<title>Terms of Involvement: Know These to Know Your Customer</title>
		<link>http://newmediamania.com/2010/05/terms-of-involvement-know-these-to-know-your-customer/</link>
		<comments>http://newmediamania.com/2010/05/terms-of-involvement-know-these-to-know-your-customer/#comments</comments>
		<pubDate>Sun, 23 May 2010 13:02:38 +0000</pubDate>
		<dc:creator>David Gillbanks</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[audience involvement]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://newmediamania.com/?p=15816</guid>
		<description><![CDATA[A marketing communications professional will be better equipped to develop coherent and appropriate messages if s/he possesses a deeper understanding of the extent, type, and level of involvement among his/her target groups. Understanding the involvement of one’s target group naturally flows from the foundation marketing principle of knowing one’s customers and meeting their needs. This [...]]]></description>
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		<item>
		<title>Constructing Messages with Audience Involvement in Mind</title>
		<link>http://newmediamania.com/2010/03/constructing-messages-with-audience-involvement-in-mind/</link>
		<comments>http://newmediamania.com/2010/03/constructing-messages-with-audience-involvement-in-mind/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 08:49:31 +0000</pubDate>
		<dc:creator>David Gillbanks</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[audience involvement]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[message design]]></category>

		<guid isPermaLink="false">http://newmediamania.com/?p=15792</guid>
		<description><![CDATA[BusinessDictionary.com defines the “level of involvement” as the intensity of interest that a buyer shows for a certain product in a particular purchase decision. Involvement, as a concept, has been embraced by marketing practitioners and is increasingly of concern to boards of directors. Cho et al (2005) describes how they have devised a means of testing levels of values-, outcomes-, and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Swat Pests: Planning Tactical Marketing Communications within a Strategic Framework</title>
		<link>http://newmediamania.com/2010/03/how-to-swat-pests-planning-tactical-marketing-communications-within-a-strategic-framework/</link>
		<comments>http://newmediamania.com/2010/03/how-to-swat-pests-planning-tactical-marketing-communications-within-a-strategic-framework/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 09:10:05 +0000</pubDate>
		<dc:creator>David Gillbanks</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[aims]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing tactics]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[PEST]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[SWOT]]></category>

		<guid isPermaLink="false">http://newmediamania.com/?p=15786</guid>
		<description><![CDATA[The development of a business plan should be based on a customer- (or “publics-”) centric strategic situation analysis, which will include SWOT-PEST analyses. A customer- or publics-centric approach to business design, strategy, policy, and indeed marketing communications, ensures that the organization remains focused on its raison d&#8217;être. SWOT-PEST refers to internal Strengths &#38; Weaknesses; and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketing Communicators are Propagandists! (Or They Want to Be)</title>
		<link>http://newmediamania.com/2010/02/marketing-communicators-are-propagandists-or-they-want-to-be/</link>
		<comments>http://newmediamania.com/2010/02/marketing-communicators-are-propagandists-or-they-want-to-be/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 13:06:35 +0000</pubDate>
		<dc:creator>David Gillbanks</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[crisis communications]]></category>
		<category><![CDATA[formative research]]></category>
		<category><![CDATA[media effects]]></category>
		<category><![CDATA[propaganda]]></category>

		<guid isPermaLink="false">http://newmediamania.com/?p=15776</guid>
		<description><![CDATA[The study of mass communication and media effects on populations has a “natural history” in that it is influenced by the circumstances of “time and place” (McQuail, 2005). Ironically the same can said for media effects themselves. But, according to McQuail, it took four phases in the history of mass communications scholarship to figure this [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>A Brief History of Change and Marketing Communications</title>
		<link>http://newmediamania.com/2010/02/a-brief-history-of-change-and-marketing-communications/</link>
		<comments>http://newmediamania.com/2010/02/a-brief-history-of-change-and-marketing-communications/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 13:35:56 +0000</pubDate>
		<dc:creator>David Gillbanks</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[customer centricity]]></category>
		<category><![CDATA[demassification]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[mass market]]></category>

		<guid isPermaLink="false">http://newmediamania.com/?p=15761</guid>
		<description><![CDATA[The development of a marketing communications strategy, while it may draw from theory learned at universities, must be grounded in the situational and objective reality of the organization. However, there is only one guarantee in any “reality”, and that is change. The common thread in everything the University of Canberra has asked me to read [...]]]></description>
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		<slash:comments>5</slash:comments>
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