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	<title>New Media Mania&#187; AIUAPR</title>
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	<description>One bloke&#039;s sporadic attempts to understand</description>
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		<title>Decision Making Over-Simplified</title>
		<link>http://newmediamania.com/2010/05/decision-making-over-simplified/</link>
		<comments>http://newmediamania.com/2010/05/decision-making-over-simplified/#comments</comments>
		<pubDate>Sun, 23 May 2010 14:53:10 +0000</pubDate>
		<dc:creator>David Gillbanks</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[AIDA]]></category>
		<category><![CDATA[AIUAPR]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[decision-making process]]></category>

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		<description><![CDATA[Any model, by its very nature, is a simplification of reality in order to aid understanding. Consumer decision-making models are no different. There are two commonly referenced decision-making models:- The general four-step model (five steps if one includes the decision itself; and six steps if one includes post-purchase evaluation) is as follows: Needs recognition; Information [...]]]></description>
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