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	<title>New Media Mania&#187; branding</title>
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		<title>Branding: Almost Everything</title>
		<link>http://newmediamania.com/2010/05/branding-almost-everything/</link>
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		<pubDate>Sun, 23 May 2010 13:11:42 +0000</pubDate>
		<dc:creator>David Gillbanks</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing tactics]]></category>

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		<description><![CDATA[Brands are reputations: A brand bundles everything a person knows, perceives, and assumes about an organization and its products. Brands are also promises (or threats): A brand is a symbol in a person’s mind of the expectations s/he has in dealing with an organization or experiencing its products. Some would say that a brand is [...]]]></description>
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