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	<title>New Media Mania&#187; change management</title>
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	<description>One bloke&#039;s sporadic attempts to understand</description>
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		<title>Coming in from the Cold: From Externalities to ‘CSR’</title>
		<link>http://newmediamania.com/2010/05/coming-in-from-the-cold-from-externalities-to-%e2%80%98csr%e2%80%99/</link>
		<comments>http://newmediamania.com/2010/05/coming-in-from-the-cold-from-externalities-to-%e2%80%98csr%e2%80%99/#comments</comments>
		<pubDate>Thu, 27 May 2010 07:22:45 +0000</pubDate>
		<dc:creator>David Gillbanks</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[crisis communications]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[externalities]]></category>

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		<description><![CDATA[Consumers and advocacy groups with unprecedented access to media as both receivers and transmitters are asking more searching questions about the economic, environmental, and social impacts of modern society, which economists have traditionally termed “externalities”. A simple question mark over an organization’s negative impacts can quickly escalate into a reputation management challenge. Thus corporate social [...]]]></description>
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		<title>A Brief History of Change and Marketing Communications</title>
		<link>http://newmediamania.com/2010/02/a-brief-history-of-change-and-marketing-communications/</link>
		<comments>http://newmediamania.com/2010/02/a-brief-history-of-change-and-marketing-communications/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 13:35:56 +0000</pubDate>
		<dc:creator>David Gillbanks</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[customer centricity]]></category>
		<category><![CDATA[demassification]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[mass market]]></category>

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		<description><![CDATA[The development of a marketing communications strategy, while it may draw from theory learned at universities, must be grounded in the situational and objective reality of the organization. However, there is only one guarantee in any “reality”, and that is change. The common thread in everything the University of Canberra has asked me to read [...]]]></description>
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