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	<title>New Media Mania&#187; communications</title>
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		<title>Why Step into Cyberspace?</title>
		<link>http://newmediamania.com/2008/11/why-step-into-cyberspace/</link>
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		<pubDate>Mon, 10 Nov 2008 11:00:30 +0000</pubDate>
		<dc:creator>David Gillbanks</dc:creator>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[new media]]></category>

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		<description><![CDATA[The goal of any organisation&#8217;s communications team is to continuously inform stakeholders of activities, initiatives and the benefits of new and existing products. But how do they know they&#8217;re being heard? Organisations that offers a range of products and services can have very complicated, multi-tiered relationships with their stakeholders, especially if those stakeholders are themselves [...]]]></description>
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