<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>New Media Mania&#187; corporate social responsibility</title>
	<atom:link href="http://newmediamania.com/tag/corporate-social-responsibility/feed/" rel="self" type="application/rss+xml" />
	<link>http://newmediamania.com</link>
	<description>One bloke&#039;s sporadic attempts to understand</description>
	<lastBuildDate>Sat, 31 Mar 2012 02:14:42 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>How an Online Gamer Traded Points for Charity</title>
		<link>http://newmediamania.com/2012/03/how-an-online-gamer-traded-points-for-charity/</link>
		<comments>http://newmediamania.com/2012/03/how-an-online-gamer-traded-points-for-charity/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 04:08:42 +0000</pubDate>
		<dc:creator>David Gillbanks</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[audience involvement]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[FreePlayo]]></category>

		<guid isPermaLink="false">http://newmediamania.com/?p=15870</guid>
		<description><![CDATA[A unique new online game called FreePlayo has raised welcome publicity in its local market by offering its players the opportunity to trade their points for a children&#8217;s charity. As a result and thanks to the generosity of a FreePlayo player the Sanuk Day Care Center in Jomtien, Thailand now has a new colour printer / [...]]]></description>
		<wfw:commentRss>http://newmediamania.com/2012/03/how-an-online-gamer-traded-points-for-charity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coming in from the Cold: From Externalities to ‘CSR’</title>
		<link>http://newmediamania.com/2010/05/coming-in-from-the-cold-from-externalities-to-%e2%80%98csr%e2%80%99/</link>
		<comments>http://newmediamania.com/2010/05/coming-in-from-the-cold-from-externalities-to-%e2%80%98csr%e2%80%99/#comments</comments>
		<pubDate>Thu, 27 May 2010 07:22:45 +0000</pubDate>
		<dc:creator>David Gillbanks</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[crisis communications]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[externalities]]></category>

		<guid isPermaLink="false">http://newmediamania.com/?p=15834</guid>
		<description><![CDATA[Consumers and advocacy groups with unprecedented access to media as both receivers and transmitters are asking more searching questions about the economic, environmental, and social impacts of modern society, which economists have traditionally termed “externalities”. A simple question mark over an organization’s negative impacts can quickly escalate into a reputation management challenge. Thus corporate social [...]]]></description>
		<wfw:commentRss>http://newmediamania.com/2010/05/coming-in-from-the-cold-from-externalities-to-%e2%80%98csr%e2%80%99/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

