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	<title>New Media Mania&#187; demassification</title>
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		<title>A Brief History of Change and Marketing Communications</title>
		<link>http://newmediamania.com/2010/02/a-brief-history-of-change-and-marketing-communications/</link>
		<comments>http://newmediamania.com/2010/02/a-brief-history-of-change-and-marketing-communications/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 13:35:56 +0000</pubDate>
		<dc:creator>David Gillbanks</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[customer centricity]]></category>
		<category><![CDATA[demassification]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[mass market]]></category>

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		<description><![CDATA[The development of a marketing communications strategy, while it may draw from theory learned at universities, must be grounded in the situational and objective reality of the organization. However, there is only one guarantee in any “reality”, and that is change. The common thread in everything the University of Canberra has asked me to read [...]]]></description>
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