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	<title>New Media Mania&#187; marketing strategy</title>
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		<title>Branding: Almost Everything</title>
		<link>http://newmediamania.com/2010/05/branding-almost-everything/</link>
		<comments>http://newmediamania.com/2010/05/branding-almost-everything/#comments</comments>
		<pubDate>Sun, 23 May 2010 13:11:42 +0000</pubDate>
		<dc:creator>David Gillbanks</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing tactics]]></category>

		<guid isPermaLink="false">http://newmediamania.com/?p=15820</guid>
		<description><![CDATA[Brands are reputations: A brand bundles everything a person knows, perceives, and assumes about an organization and its products. Brands are also promises (or threats): A brand is a symbol in a person’s mind of the expectations s/he has in dealing with an organization or experiencing its products. Some would say that a brand is [...]]]></description>
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		<title>Terms of Involvement: Know These to Know Your Customer</title>
		<link>http://newmediamania.com/2010/05/terms-of-involvement-know-these-to-know-your-customer/</link>
		<comments>http://newmediamania.com/2010/05/terms-of-involvement-know-these-to-know-your-customer/#comments</comments>
		<pubDate>Sun, 23 May 2010 13:02:38 +0000</pubDate>
		<dc:creator>David Gillbanks</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[audience involvement]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://newmediamania.com/?p=15816</guid>
		<description><![CDATA[A marketing communications professional will be better equipped to develop coherent and appropriate messages if s/he possesses a deeper understanding of the extent, type, and level of involvement among his/her target groups. Understanding the involvement of one’s target group naturally flows from the foundation marketing principle of knowing one’s customers and meeting their needs. This [...]]]></description>
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		<title>Constructing Messages with Audience Involvement in Mind</title>
		<link>http://newmediamania.com/2010/03/constructing-messages-with-audience-involvement-in-mind/</link>
		<comments>http://newmediamania.com/2010/03/constructing-messages-with-audience-involvement-in-mind/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 08:49:31 +0000</pubDate>
		<dc:creator>David Gillbanks</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[audience involvement]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[message design]]></category>

		<guid isPermaLink="false">http://newmediamania.com/?p=15792</guid>
		<description><![CDATA[BusinessDictionary.com defines the “level of involvement” as the intensity of interest that a buyer shows for a certain product in a particular purchase decision. Involvement, as a concept, has been embraced by marketing practitioners and is increasingly of concern to boards of directors. Cho et al (2005) describes how they have devised a means of testing levels of values-, outcomes-, and [...]]]></description>
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		<title>How to Swat Pests: Planning Tactical Marketing Communications within a Strategic Framework</title>
		<link>http://newmediamania.com/2010/03/how-to-swat-pests-planning-tactical-marketing-communications-within-a-strategic-framework/</link>
		<comments>http://newmediamania.com/2010/03/how-to-swat-pests-planning-tactical-marketing-communications-within-a-strategic-framework/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 09:10:05 +0000</pubDate>
		<dc:creator>David Gillbanks</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[aims]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing tactics]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[PEST]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[SWOT]]></category>

		<guid isPermaLink="false">http://newmediamania.com/?p=15786</guid>
		<description><![CDATA[The development of a business plan should be based on a customer- (or “publics-”) centric strategic situation analysis, which will include SWOT-PEST analyses. A customer- or publics-centric approach to business design, strategy, policy, and indeed marketing communications, ensures that the organization remains focused on its raison d&#8217;être. SWOT-PEST refers to internal Strengths &#38; Weaknesses; and [...]]]></description>
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		<title>A Brief History of Change and Marketing Communications</title>
		<link>http://newmediamania.com/2010/02/a-brief-history-of-change-and-marketing-communications/</link>
		<comments>http://newmediamania.com/2010/02/a-brief-history-of-change-and-marketing-communications/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 13:35:56 +0000</pubDate>
		<dc:creator>David Gillbanks</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[customer centricity]]></category>
		<category><![CDATA[demassification]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[mass market]]></category>

		<guid isPermaLink="false">http://newmediamania.com/?p=15761</guid>
		<description><![CDATA[The development of a marketing communications strategy, while it may draw from theory learned at universities, must be grounded in the situational and objective reality of the organization. However, there is only one guarantee in any “reality”, and that is change. The common thread in everything the University of Canberra has asked me to read [...]]]></description>
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