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	<title>New Media Mania&#187; message design</title>
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		<title>Constructing Messages with Audience Involvement in Mind</title>
		<link>http://newmediamania.com/2010/03/constructing-messages-with-audience-involvement-in-mind/</link>
		<comments>http://newmediamania.com/2010/03/constructing-messages-with-audience-involvement-in-mind/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 08:49:31 +0000</pubDate>
		<dc:creator>David Gillbanks</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[audience involvement]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[message design]]></category>

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		<description><![CDATA[BusinessDictionary.com defines the “level of involvement” as the intensity of interest that a buyer shows for a certain product in a particular purchase decision. Involvement, as a concept, has been embraced by marketing practitioners and is increasingly of concern to boards of directors. Cho et al (2005) describes how they have devised a means of testing levels of values-, outcomes-, and [...]]]></description>
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