<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>New Media Mania&#187; SWOT</title>
	<atom:link href="http://newmediamania.com/tag/swot/feed/" rel="self" type="application/rss+xml" />
	<link>http://newmediamania.com</link>
	<description>One bloke&#039;s sporadic attempts to understand</description>
	<lastBuildDate>Sat, 31 Mar 2012 02:14:42 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>How to Swat Pests: Planning Tactical Marketing Communications within a Strategic Framework</title>
		<link>http://newmediamania.com/2010/03/how-to-swat-pests-planning-tactical-marketing-communications-within-a-strategic-framework/</link>
		<comments>http://newmediamania.com/2010/03/how-to-swat-pests-planning-tactical-marketing-communications-within-a-strategic-framework/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 09:10:05 +0000</pubDate>
		<dc:creator>David Gillbanks</dc:creator>
				<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[aims]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing tactics]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[PEST]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[SWOT]]></category>

		<guid isPermaLink="false">http://newmediamania.com/?p=15786</guid>
		<description><![CDATA[The development of a business plan should be based on a customer- (or “publics-”) centric strategic situation analysis, which will include SWOT-PEST analyses. A customer- or publics-centric approach to business design, strategy, policy, and indeed marketing communications, ensures that the organization remains focused on its raison d&#8217;être. SWOT-PEST refers to internal Strengths &#38; Weaknesses; and [...]]]></description>
		<wfw:commentRss>http://newmediamania.com/2010/03/how-to-swat-pests-planning-tactical-marketing-communications-within-a-strategic-framework/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

